Chair of Marketing and Retail Management









Outside view of the Oeconomicum building. In the foreground, blooming pink cherry trees can be seen.










CHAIR OF MARKETING AND
RETAIL MANAGEMENT














Welcome to the web presence of the Chair of Marketing and Retail Management, part of the marketing chairs from the Georg-August-University Göttingen in Germany.



On the following pages, you may find information about the Chair's current research projects, publications and lecture offerings. Furthermore, we offer up-to-date information, links, and download sections for students. If you have further questions, please do not hesitate to contact us. We are looking forward to meeting interested academics!




Portrait photo of Prof. Dr. Waldemar Toporowski. He is wearing a dark blue jacket, white shirt and glasses.


Prof. Dr. Waldemar Toporowski

























CURRENT NEWS FROM THE CHAIR








The picture shows hands typing on a keyboard.


16. September 2026

Information session on the central allocation of Bachelor’s theses






The picture shows three students working together on a laptop.


29.06.-10.07.2026

Registration for the Central Bachelor’s Seminar Place Allocation Scheme, Winter Semester 2026/27






The photo shows Prof. Toporowski, Karina Miara and Max Alexander Pisek in front of the University of Bath.


2 to 5 June 2026

European Marketing Academy Annual Conference (EMAC) 2026 in Bath





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The image shows the Paper of Judith Derenthal.


February 2026

New Journal publication by Judith Derenthal, M. Sc. and Prof. Dr. Waldemar Toporowski










Denise Pape stands in the entrance area of the conference center next to a display with the conference logo.


July 24 to 26, 2025

Global Marketing Conference (GMC) 2025 in Hong Kong






A photo shows Max Alexander Pisek during his lecture.


May 25 to 30, 2025

European Marketing Academy Annual Conference (EMAC) 2025 in Madrid








The picture shows Prof Dr Stefan Zielke, his colleague Samadhi De Silva Kammanthi and M. Sc. Judith Derenthal.


06.11.2024

2024 NRWC Conference in Helsingborg






Denise Pape is standing on a stage in front of a screen and is holding a presentation.


15.08.2024

Denise Pape Presents Her Research Findings at the AMA Summer Academic Conference in Boston


This year's American Marketing Association (AMA) Summer Conference was themed "Reconnecting With Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People." Denise Pape presented her project titled "To Share or Not to Share: The Role of Privacy Intervention Strategies in Metaverse Data Disclosure".





Logo of Contigo


Summer term

Practical Project with CONTIGO Fairtrade GmbH as Part of the Master’s Degree in Management


We are pleased to announce the successful completion of our collaborative project. Five students developed a sustainability campaign for CONTIGO, focusing on marketing a product to fund an environmental initiative.





The picture shows the facade of the Academy of Economic Studies in Bucharest with cars in front of it.


30.05.2024

European Marketing Academy Annual Conference 2024 in Bucharest


We are delighted to have attended EMAC 2024 in full team strength, with our researchers presenting exciting new projects.




















OUR TEAM


Get to know the team members of our chair.






  • Porträtfoto von Prof. Dr. Waldemar Toporowski. Er trägt ein dunkelblaues Jackett, weißes Hemd und eine Brille.



    Chairholder

    Prof. Dr. Waldemar Toporowski







  • Portrait photo of Max Alexander Pisek. He is wearing a white shirt and a dark blue jacket. The background is a stone wall.



    Research Associate

    M.Sc. Max Alexander Pisek





  • Porträtfoto von Karina Miara.



    Research Associate

    M.Sc. Karina Miara





  • Porträtfoto von Silja Markgräfe.



    Sekretariat

    Silja Markgräfe





  • Porträtfoto von Sandra Ullrich. Sie trägt ein weißes Oberteil und einen dunkelroten Blazer. Der Hintergrund ist grau.



    Externe Doktorandin

    M.Sc. Sandra Ullrich





  • Portraitphoto of Dr. Fabian Reinkemeier. He is wearing a black shirt.



    Assoziierter Forscher

    Dr. Fabian Reinkemeier





  • Porträtfoto von Prof. Dr. Rainer Lademann. Er trägt ein weiß blaues Hemd und ein dunkelblaues Jackett. Der Hintergrund ist unscharf und in einem Grauton.



    Honorarprofessor

    Prof. Dr. Rainer Lademann



















HIGHLIGHTS OF OUR STUDY PROGRAM





















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Discover the Future of Marketing



Are you looking for a flexible degree that aligns with your interests or a comprehensive education in business sciences? Our Master in Management with "Flexi-Focus" is just right for you!


Watch video























Do you have any questions?


Please do not hesitate to contact us.




Chair of Marketing and Retail Management



Prof. Dr. Waldemar Toporowski

Platz der Göttinger Sieben 3

(Oeconomicum)

1 OG, Room 1.215

37073 Göttingen




Tel. +49 (0)551/39-24447

handel1@uni-goettingen.de