PRESENTATIONS

• Virtual Influencers on Immersive Platforms: Creating Unique Brand Experiences to Drive Immersive Time, EMAC 2025 Annual Conference, 2025, 28.05.2025


• Come Closer, but Not Too Close: How Virtual Influencers Can Facilitate or Restrict Brand Experiences in the Metaverse, 57th Hawaii International Conference on System Sciences (HICSS), Oahu, Hawaii, 06.01.2024


• Come Closer, but Not Too Close: Bright and Dark Sides of Virtual Influencers in the Metaverse, AIRSI 2023 – The Metaverse Conference, virtual conference, 15.05.2023