Chair of Marketing and Innovation Management












Donia El-Naggar







SHORT CV







  • Since 2025


    PhD studies in AI-driven Marketing within the Joint PhD Cotutelle Programme, University of Göttingen and German University in Cairo (GUC)



  • 2025–2026


    Research Assistant and Assistant Lecturer, German International University Berlin (GIU Berlin)



  • 2024


    M.Sc. in AI-Driven Marketing, German University in Cairo (GUC), with distinction (A+, Highest Honors)



  • Seit 2022


    Research Assistant and Assistant Lecturer, German University in Cairo (GUC)



  • 2022


    B.Sc. in Management Technology, German University in Cairo (GUC), with majors in Marketing, Finance and Accounting


















PRACTICAL EXPERIENCE





  • 2026: Marketing Executive, PROBIS Software, Munich


  • Since 2024: Marketing Coordinator and Learning Facilitator, Chartered Institute of Marketing (CIM)


  • 2019–2021: Marketing internships and participation in industry competitions, including at L’Oréal Paris, Procter & Gamble, and various financial institutions








REFEREED JOURNAL ARTICLES












Donia El-Naggar-Pic



Contact




Donia El-Naggar MBA

Chair of Marketing and Innovation Management

Faculty of Business and Economics

University of Göttingen

Platz der Göttinger Sieben 3

(Oeconomicum)

Room 1.204

37073 Göttingen




donia.el-naggar@guc.edu.eg



Office hours:

By appointment