MELANIE SCHWEDE
Academic Career
2020-2024
Research Associate, Chair of Marketing and Innovation Management, Georg-August-University of Göttingen
2022
Research stay at the University of St.Gallen (HSG), Institute of Information Management (Prof. Dr. Jan Marco Leimeister)
2019
M.Sc. in Economics Psychology and Management, University of Kassel
2016
B.Sc. in Business Psychology, Osnabrück University of Applied Sciences
PRACTICAL EXPERIENCE
- Project engineer usability/ UX automotive (ASAP Engineering GmbH)
- Student assistant at the Department of Information Systems (University of Kassel)
- Various study-accompanying internships in the fields of marketing and market research
AWARDS
- Best Reviewer Award at the European Conference on Information Systems (ECIS) 2023 in Kristiansand Norway
- Finalist Best Paper Award in the Track "Internet and The Digital Economy", Hawaii International Conference on System Sciences (HICSS-55) 2022 on Maui USA
REFEREED JOURNAL ARTICLES
- Fluent voice, credible choice – how language embodiment and consumption goals shape voice commerce success, in: Journal of Service Management, forthcoming, 2025 (together with M. Hammerschmidt, S. Morana), Impact Factor: 9.3
- Users taking the blame? How service failure, recovery, and robot design affect user attributions and retention, in: Electronic Markets, Vol. 32, No. 4, pp. 2491–2505, 2022 (together with N. Meyer (née Mozafari), M. Hammerschmidt, and W. Weiger), Impact Factor: 7.1
REFEREED CONFERENCE PROCEEDINGS
- Can Chatbots Be Persuasive? How to Boost the Effectiveness of Chatbot Recommendations for Increasing Purchase Intention, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 56, 2023 (together with M. Hammerschmidt, N. Meyer, N. von Schnakenburg)
- "I Will Follow You!" – How Recommendation Modality Impacts Processing Fluency and Purchase Intention, in: Proceedings of the International Conference on Information Systems, Vol. 43, 2022 (together with M. Hammerschmidt, N. Zierau, A. Janson, J. M. Leimeister)
- Claim success, but blame the bot? User reactions to service failure and recovery in interactions with humanoid service robots, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 55, 2022 (together with N. Mozafari, W. Weiger, and M. Hammerschmidt)
- The Dark Side of Privacy Nudging – An Experimental Study in the Context of a Digital Work Environment, in: Proceedings of the Hawaii International Conference on System Sciences, Vol. 54, 2021 (together with T. Barev and A. Janson)
- Designing for Social Presence and Leveraging the Outcomes of Customer Service Chatbots, in: Academy of Management Annual Meeting Proceedings, 2019 (together with A. Janson and O. Degen)
PRESENTATIONS
- Can Chatbots Be Persuasive? How to Boost the Effectiveness of Chatbot Recommendations for Increasing Purchase Intention, 56th Hawaii International Conference on System Sciences (HICSS), Maui, Hawaii, 05.01.2023
- "I Will Follow You!" – How Recommendation Modality Impacts Processing Fluency and Purchase Intention, 43rd International Conference on Information Systems (ICIS), Copenhagen, Denmark, 13.12.2022
- "SmartBot, I like your suggestion!" – How to Make Conversational Agents Successful Sales Agents, Marketing Impulse XXL, joint event of the Marketing Clubs in the North Region of the German Marketing Association e.V., virtual lecture, 08.11.2022, 3rd place in the jury vote of the Marketing Club
- Claim success, but blame the bot? User reactions to service failure and recovery in interactions with humanoid service robots, 55th Hawaii International Conference on System Sciences (HICSS), virtual conference, 04.01.2022
Contact
Melanie Schwede M.Sc.
Chair of Marketing and Innovation Management
Faculty of Business and Economics
Georg-August-University of Göttingen
Platz der Göttinger Sieben 3
(Oeconomicum)
37073 Göttingen
melanie.schwede@uni-goettingen.de