Course for Master's Programmes

Module M.WIWI-BWL.0075

Lecturer: Prof. Dr. Yasemin Boztug

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Teaching Assistant: Ahmet Samet Ergün

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Time and Place:

Lecture:

Tuesdays, 12:15 pm – 1:45 pm, 28.10.2025 - 02.12.2025, Room: ZHG 001

Thursdays, 12:15 pm – 1:45 pm, 30.10.2025 - 20.11.2024, Room: ZHG 006

Note: On Wednesday, 26.11.2025, there will be a lecture instead of the tutorial (2:15–3:45, Room: ZHG 003).

Tutorial:

Wednesdays, 2:15 pm - 3:45 pm, 05.11.2025 - 03.12.2025, Room: ZHG 003

Additional tutorial on Thursday, 04.12.2025, 12:15 pm - 1:45 pm, Room: ZHG 006

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Required Examination:

Written exam: 60 Minutes - 6 Credits

Exam Date:

Date: Tuesday, 16.12.2025, 12:30 pm - 1:30 pm

Room: ZHG 101

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Learning outcomes/core skills:

After successful attendance, the students should be able to implement the most important determin-ants of pricing policy and pricing management, as well as to apply selected marketing techniques, ma-rketing strategies, psychological and economic theories for the analysis of optimal pricing strategies. Further, the students learn to investigate the pricing strategy from a B2B and B2C perspective, compl-eted on case studies and caselets.

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Contents of the lecture:

• Introduction to pricing strategy


• Value creation


• Market segmentation and pricing structure


• Price adjustment


• Pricing strategy and price level


• Cost and financial analysis